Craig Ritchie Allan works under the banner Numbercult, exploring the intersection of generative systems, mechanical processes, and artistic expression. Drawing inspiration from sources like Charles Babbage's analytical engine and Cornelius Cardew's experimental notation, the work investigates how algorithmic thinking can be transformed into meaningful audio-visual experiences and how this intesects with human expression.

His musical output includes releases under the moniker Rei Loci on labels such as Seventh Sign, Headspace, Downlow Music, Bosconi and Partout, as well as the Iridite imprint, co-founded with Jason Brunton around 1999. A further 3 EPs were released under the Numbercult banner in 2009.

The practice spans various media including generative animation, VR and real-time graphics, electronic music composition, and interactive installations. It has included official music videos for electronic artists such a Max Cooper and Richard Devine, with each project trying to find a balance between computational precision and organic unpredictability, often using human interaction to incorporate elements of chance into otherwise deterministic systems.

Also nestled among the projects are samples of writing and music spanning nearly 30 years, documenting the evolution of these creative interests